Why You Need To Add Blogging To Your Automotive Marketing Mix Immediately
Very frequently and they tell us, guys-what’s the latest big idea in automotive marketing? Give me information like cutting edge stuff. What’s the secret? The big news.
I get that a lot. Hey guys, what’s working?
What can I do, and obviously, there are so many levels to success in the car business, success in marketing in the car business, we have our own patented-formula for having success in the car business. We call it the big three. It’s the fixing your foundation, fixing your implementation and fixing your mindset. If you don’t have them all fixed, you’re not going to have this kind of success. You’re never going to be a Rich Dealer, you’re never going to have a business in life that’s ESP – Enjoyable, Simple and Prosperous.
So let’s talk about a cutting edge-what works? Let’s talk about it. By the way, there are a million ideas, here’s one of them that you can use and I love it because one of the big tenets of gravitational marketing is doing things that nobody else does. Look around the business and say, what does nobody do that they could do?
And this is something that we do all the time. We’re constantly doing it. One of the big value propositions we bring to the table is that we are constantly looking at other industries and saying what’s successful over there that we don’t even know about over here in the car business. And that’s important and then let’s tweak it so it works for our pockets.
So here’s the big idea that we’ve imported from another industry-a significant number.
It’s not new to the rest of the world, but it is new to the car business, but the idea of dealers keeping a blog.
And I’m not talking about a sales blog where you post some pictures of cars and maybe a video you took-walk around that you took for a specific customer-that’s fine. That’s good actually, but that’s not what I’m talking about here. I’m talking about consistently writing a blog as a media channel that you own where you are the journalist. You are the expert.
That makes you information provider, trusted adviser, consumer advocate, provider of value, instead of just seller of wares.
Instead of just hawker of goods. This is about transcending selling commodities and just retailing cars. This is about creating automotive marketing that positions you and brands you.
It is about becoming a credible authority and celebrity expert. That’s interesting. Most people that go deep down here, but one of the big tools that we use or the big techniques is to position somebody in the dealership; ideally the dealer has personality, has character and as a spokesperson of the dealership is-so that people equate that individual with the dealership and then that same individual should be blogging.
Now, here’s the reality of this. There’s a bigger opportunity for dealers, for blogging in dealerships especially for general managers and owners than in almost any other industry and adding blogging to your automotive marketing mix is huge… here’s why.
In a local community, a car dealership is one of the biggest locally owned businesses there is. You generally have land and facilities and you have a large presence and you employ a lot of people. You typically are involved in politics and you just give money and you donate. Who better to be a community platform and hub than the dealer’s blog?
And you shouldn’t just talk about the dealership on this blog, you should talk about the community and politics and relationships and personalities and your family and you should become-make this blog like a community.
This whole thing is bigger.
You should become a community organizer. I mean, obviously, it has worked. You can get to the upper echelon of where you want to be if you just take the community organizer approach.
In fact, find your local acorn office and just go down there and volunteer.
I agree. So here’s the thing. This old thing here, car business, it’s about more than just selling cars. It’s bigger than cars.
It is bigger than cars
It’s about emotions. It’s about the lives of the people that you serve or want to serve.
And the fact of the matter is, because you are a car dealer, whether you know it or not, you make a big impact in the community and the lives of everyone in your community, so you’ve got to be a good steward.
So they’ll pay attention to you. That’s right, they’ll pay attention to you. If you blog or create a media of your own, it’s a free tool that you can use, create your own media channel, a hub for your customers and prospects to stay in touch with you and to build relationship, build confidence and value.
Trust and rapport.
Know, like and trust become a friend, a trusted adviser or a product-pusher, you could put videos there which is a killer and a different topic.
And this is more than just again making the transaction of selling cars. You’ve got to get out of that mindset. It’s one of the things that’s costing dealers over a million dollars a year.
Well, this is what we really uncover in our million dollar automotive marketing call. Where we go to work, roll up our sleeves and do a complete workup and diagnosis.
Are you just selling cars to get-are you getting customers to sell cars, are you just in it for the movement of metals to make a little bit of profit today? Are you in it to make a difference and I believe that most of the rich dealers in our program are in it to make a difference more than they are just to make a profit. It’s about enjoyable simpler and prosperous for them. And enjoy the simple process for their community.
That’s right and it’s a long-term commitment to being in business and helping people, being a provider of values and stability.
We can show you the way on the million dollar marketing call, we can diagnose where you’re at and show you how to get to be the dealership who steps up to the plate.
We only do this four days a month. So you’ve got to request yours now and get on the schedule as soon as possible. You go to www.themilliondollarcall.com.
And sign up for your million dollar marketing call. We’ll show you the way, we’ll give you the big three, we’ll fix your implementation, we’ll fix your foundation and we’ll fix your mindset. Do it now.